The Wrong Advices

Checking redirects isn’t simply a matter of seeing if you land on the right page. To be safe, you should check the HTTP header and make sure that it returns a 301 Moved Permanently status code. If you aren’t getting a 301 code then there is either something wrong with the redirect, or you’ve [...]

Why would you want to set up a redirect?

To preserve search engine ranking on a page which has moved.
If your website has moved to a new domain.
To redirect incoming visitors to www.yourdomain.com instead of yourdomain.com, or vice versa.

The last point is the one I want to address in a little more detail, as it [...]