The Wrong Advices

I installed the SERPs Finder tool a while ago but I’ve only recently started to use it on a daily basis. The Sitening SERP Tracker has been the main resource I’ve relied on in the past and while it is useful for tracking search rank over a period of time, I’ve found that it [...]

Checking redirects isn’t simply a matter of seeing if you land on the right page. To be safe, you should check the HTTP header and make sure that it returns a 301 Moved Permanently status code. If you aren’t getting a 301 code then there is either something wrong with the redirect, or you’ve [...]

Dave Davis from RedFly Marketing has created a neat extension for Firefox called Google Global. It allows you to quickly switch to search results from a different country without changing URL’s or manually appending search strings.
If you’re like me and are constantly checking search results from different countries then this plugin will come in [...]

One of the methods I’ve previously suggested as a way to prevent your blog from leaking PageRank was to display blogroll links on a separate page. The purpose of this is to reduce the amount of site-wide outbound links on your blog.
Unfortunately doing this meant you had to abandon the built-in Wordpress blogroll functionality [...]

In simple terms, PageRank leakage/dilution is when outbound links siphon off PageRank which would normally be distributed to internal pages, therefore reducing your sites overall PageRank.
How much of an effect it has on your site will depend on the strength of your internal linking and how many outbound links you have.
There are two [...]

Whenever you make optimization changes to your site you can never be 100% sure how they will affect your rank on a given search engine results page (SERP). Even the most minor changes can sometimes have a major impact with search engines - both positive and negative.
Being able to track your search engine rank not [...]

A few weeks ago I put together a quick SEO checklist and I’ve been meaning to expand on some of those points.
One issue in particular I’ve had to deal with recently is duplicate content.
I’ve been using the SEO in Firefox extension to check various stats about my site from time to time. It gives you a quick snapshot of [...]

I opened my feed reader today and found about ten posts mentioning that the PageRank update is in progress. It’s nice to finally have a number set in stone but the reality is nothing much is going to change as far as your search engine rank goes.
The PageRank value you see when you use an online PR [...]

SEO isn’t the mysterious and magical art some people make it out to be. It is rather straight forward and mostly involves just using some common sense.
Some of the following points are more important than others and I’ll be addressing each of them in separate posts.

The title of a post should always go before [...]

I found this plugin while browsing Andy Beard’s blog. He is a big supporter of the dofollow movement. I’m not quite sold on it yet but Andy’s passion is slowly winning me over.
Link Love is a nice middle ground for people who are cautious of completely removing nofollow, but who want to encourage commenting [...]