Tuesday, July 3rd, 2007...5:28 am
7 Reasons Why You Get No Love From Google
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Everybody wants more search engine traffic. It helps grow your readership, it converts well monetarily, and it gives you a warm fuzzy feeling when you check your stats.
However, like many bloggers out there you probably aren’t getting as much love from Google as you’d like. Here are some possible reasons why.
1. Your SEO isn’t up to scratch.
There is a lot of depth to search engine optimization but the basics are simple to understand and implement.
- Turn on permalinks.
- Keywords in post titles and content.
- Descriptive anchor text.
- Internal linking.
- Relevant outbound links.
- Minimize duplicate content.
2. You don’t have enough content.
It’s simple numbers. The more pages you have indexed, the more traffic you will potentially receive.
Long tail searches are sending more and more traffic every day. Even if it’s only the odd visitor, if you have a large enough portfolio of content those visits start to add up.
3. Your content doesn’t stand out from the crowd.
Google likes unique content. If you aren’t doing enough to distinguish your content from that of others in your niche, you’ll find it hard getting your pages to rank.
4. Your niche is highly competitive.
Developing search engine traffic is not a short term endeavour and will take even longer to grow in a competitive niche.
Be prepared to work twice as hard for a fraction of the reward.
5. You are targeting a niche with a low search volume.
If no one is searching for your keywords, you won’t get any traffic.
Do your research.
There are hundreds of tools on the web to help you with keyword research and analysis. My personal favourite is SEO Book’s keyword suggestion tool.
6. You haven’t built up enough quality backlinks.
Links are your blogs lifeblood when it comes to search engines. You need links to rank but the quality of those links are far more important than the quantity.
Trust and relevancy are the two most important factors when building backlinks. A single link from an authoritative site that Google trusts is far more valuable than a hundred links from month old blogs.
Equally important is the relevancy of links. For example, if your blog is about cell phones, links from a diet blog are not going to carry much weight.
First focus on getting relevant links from sites which already rank in your niche, then worry about the numbers. Or better yet focus on developing trust.
7. Google doesn’t trust your site yet.
Trust is something many people overlook. When Google trusts your site, magical things start to happen.
Not only do you start ranking for keywords in your niche but you start ranking for searches you aren’t even targeting.
The following article at Scoreboard Media titled “I Stopped Trying To Rank for Anything When I Realized I Could Build Traffic For Everything” really opened my eyes to the power of domain trust, and the advantages it has over link hoarding.