Friday, June 1st, 2007...1:44 pm
Increase Your Alexa Rank With Post Excerpts
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As flawed as it is as a metric, many advertising programs still place significant weight on Alexa rank. Naturally if you are part of any of these programs you will want to improve your rank to maximize your earnings. Or if you’re like me you do it for the challenge, and the pleasure of seeing your rank improve.
First, this is the explanation the Alexa FAQ gives for how rank is determined:
A site’s ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview.
I had always assumed Alexa rank was based purely on unique visits, but it would appear pageviews are also a significant factor.
A quick and easy way of increasing your pageviews is to only show post excerpts on the homepage of your blog. Keep in mind though, because rank is determined by a combination of unique visits and pageviews you should not expect a massive improvement in your rank.
Displaying Post Excerpts
There are three ways you can display post excerpts on the homepage.
- Use the
<!--more-->tag when you create a post. A break will automatically be added wherever you place the tag.
- Install the_excerpt Reloaded plugin. It will display an excerpt according to the options you specify, such as how many words to display and whether to allow HTML tags. I haven’t tested this yet so I’m not sure if it works with Wordpress 2.2.
- Edit the index.php file and look for the following code or something similar. You may have something different within the brackets.
<?php the_content('Keep reading →'); ?>Replace
the_content()and anything within the brackets with
the_excerpt()and your job is done. This method doesn’t produce the tidiest looking excerpt though, so I’d recommend only using it as a last resort.
I’ve been considering moving to excerpts on the homepage for a while now but I’m not sure how people feel about them.
Do you loathe that extra click or do you find it removes clutter and helps you to scan articles before reading them?