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The Lifecycle Of A Blog Post

Thursday, April 12th, 2007...6:16 am

The Lifecycle Of A Blog Post


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The picture below originally appeared in the Op-Ed section of the New York Times. I found it amusingly insightful.

Here is my summary of the key points in the life cycle of a blog post.

  1. Someone writes a post that gets wide publicity.
  2. A bunch of people in agreement quickly align themselves with the author.
  3. Soon after those who disagree make themselves heard - loudly. Sometimes their reasons for disagreeing are ridiculous, often they just want to stir things up, or make a name for themselves.
  4. Those who disagree then attack the author, anyone who supports them, or anyone who’s ever had lunch with them.
  5. Next you get a bunch of people who jump in the middle acting like a high school principal trying to break up a fist fight. These people like to think they are taking the high ground but the reality is they just don’t have the courage to pick a side.
  6. The attacks fly thick and fast in every direction and it turns into one big crazy melee.
  7. At this point you get people switching sides back and forth, and it all gets a little confusing.
  8. The attacks subside and people start to realise the pointlessness of it all. Most regret getting involved in the first place.
  9. As the chatter dies down people start joking about the whole incident, interest fades, till eventually no one cares any more.
  10. Wash, rinse, repeat.

You’ve got to love the Internet.

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