Tuesday, April 10th, 2007...8:31 am
Choose Your Domain Name Carefully
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The worst mistake I’ve made with this blog was not choosing a more appropriate domain name.
These should be the steps when making that decision.
- Select a niche or core topic for your site.
- Clearly define the purpose and goals of your site.
- Choose an appropriate domain name.
As you can see I missed the boat on steps 1 and 2, and as for 3 I went in the complete opposite direction.
When I started this blog I had no idea what I was going to write about and now that I’ve settled on some topics I’m starting to suffer for it.
Your choice of domain name can be the most important decision you make for your site.
I’m #1 on Google’s search results page for “wrong advices”. Surprisingly I’ve actually had a few hits from people looking for wrong advices. I have no idea what they expected to find.
Anyway, the reason I’m #1 for that term is because everyone links to this site with the anchor tag “the wrong advices”, so naturally I’m up there in the rankings. Problem is this isn’t the term I want to rank high with.
The key is choosing a domain that relates specifically to your niche and has your desired keywords in the title. For example if you were going to start a blog about cars, cars-blog.com or blog-about-cars.com would be two I’d consider using. When people link to you the majority of the time the anchor tag they’d use would be “Cars Blog” or “Blog About Cars”. Having people link to you is great, having them link with relevant keywords in the anchor tag is much much better. If your domain name contains keywords relevant to your niche you force people to link to your site with the exact keywords which will help you get a better search engine ranking.
If you’re thinking of buying a new domain first consider your niche and the purpose of your blog, before you even start throwing around ideas for names. Don’t make my mistake and get stuck trying to make the best of a bad situation.