Friday, April 6th, 2007...9:31 am
How To Convert New Visitors Into Regular Readers
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It’s one thing getting people to visit your blog. It is a completely separate issue convincing them to keep coming back on a regular basis.
A new visitor can come and go in seconds. You have a very small window to make an impression so you have to make it count. Here are six things that will help you do that.
- The visual design of your blog is important. People are easily put off by messy, ugly, or simply unprofessional looking sites. You don’t want them leaving before they’ve had a chance to see what you have to offer.
- Don’t bombard people with ads. There’s nothing wrong with running ads, but try to make them as unobtrusive as possible. Whatever you do don’t use popups. Nothing will turn people away quicker.
- Install the Top Posts plugin, or create a small section in your sidebar with links to your most popular posts. You want it in a highly visible position so it has the best opportunity to be seen and clicked.
- Add a small line at the bottom of each article with a link to your feed. Use some text like: “If you enjoyed this post please subscribe to my feed.” Similarly, make sure you have a link to your feed in the sidebar. You want to make it as easy as possible for people to subscribe to your feed. You can go with the big and flashy feed icon or a more subtle design. Just make sure people can see it.
- Install the Related Posts plugin and display related posts at the bottom of each article. Every further page a visitor reads is a new chance to make an impression.
- Show them your best. This last point is something I do when I’ve been linked to by a high traffic site. Try to have at least one post in your backlog which you would consider to be your a-grade material. When you start seeing a high concentration of visitors coming in publish that post. What I’ve noticed from checking my stats when I’ve been Stumbled or linked to from larger blogs is although the sorts of visitors you get from these sources don’t usually stick around for very long they often click through to at least the front page. So when they do they’ll be greeted with some of your best work.
Are there any other things you do to grab the attention of new visitors?