Monday, April 2nd, 2007...10:05 am
3 Steps To Getting Technorati Traffic - If You Want It
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It’s been a week now since I wrote about wanting to get more traffic from Technorati. I have managed to get some hits but the numbers are nothing to write home about.
In the past week I’ve had about 50 hits from Technorati. The month prior I received maybe the odd hit once a fortnight, so it is possible to squeeze some traffic out of them but how sustained it will be depends on a number of factors.
It really comes down to these 3 things.
You need to install something like the Ultimate Tag Warrior plugin and tag your posts with relevant keywords. Technorati automatically uses the category of a post as a tag, but because most people only assign one or two categories per post you won’t cover as broad a range of keywords as you would with tags.
- Technorati Rank
When you do a search on Technorati there is an option to specify the authority of the sources that are listed in the results. This essentially narrows down the search by Technorati ranking. I’m not sure how big a hurdle this actually is. To be honest I think most people doing a search will be too lazy to specify the authority of results so chances are your post will get listed. But will people actually see it? Search results are sorted by date, so the newest sources will always be listed first. Even if you do get in the results pages the window of opportunity you have to get noticed is quite small, and once you’re off the first page the chances of getting noticed are slim.
- Topic Of Content
This is probably the most important factor in getting traffic from Technorati. Your content needs to be in sync with whatever is popular at the time. I happened to have a post ready to go about Twitter which is one of the top 10 most searched keywords at Technorati at the moment. I got about 20 hits from the Twitter post. Not a great number is it. These keywords are popular for a reason. Everyone is writing about them, meaning you will have to compete with half the blogosphere to get seen. You’d probably have a better chance with long tail keywords but figuring out what they are would be a whole new challenge.
Is it worth the effort to fish for Technorati traffic? I’d have to say no.