Tuesday, March 27th, 2007...8:46 am
Amazon Announces Context Links Beta
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Amazon has thrown their hat into the contextual advertising ring with the announcement of their Context Links Beta program. Unlike Kontera however it is not a pay-per-click program, but rather an extension of Amazon’s existing affiliate program.
From Amazon’s site:
“Context Links are a quick and convenient way to add links to your website and monetize your content. Context Links automatically identify and link relevant phrases within your page content to Amazon products, unlocking new ad inventory and saving you the time from having to manually create links. You can add the links to your pages in minutes, and we provide a wealth of options to customize how they are displayed.”
So now instead of building a link for each product you want to promote you can let Amazon do all the work. This could be a real time saver.
You can see some of Amazon’s context links in action at these two sites.