Sunday, March 11th, 2007...5:39 am
What Is The NoFollow Tag?
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The rel=”nofollow” tag is a HTML attribute that is used to tell search engines to assign no value to the link it is attached to.
How well you rank in search engines results pages is determined by the number and quality of links pointing to your site, so when the nofollow tag is used it will negate any value a link to your site would normally have.
The nofollow tag was originally created to combat comment spam, but of late people have started to question its effectiveness as well its unintended side effect of punishing people who engage in legitimate discussion on blogs.
All the major search engines say they respect the nofollow tag but from what I have observed Yahoo seems to ignore it.